Wednesday, September 27, 2006

Bloody Hell!

It's hard to understand how Tourism Australia got it so wrong with their "Where the Bloody Hell Are You?" campaign in Japan. Surely they would have worked through the cultural and translation issues before launching.

Perhaps they should have employed an approach showcased by big Arnold Schwarzenegger in the ad below for some kind of energy drink called “Vfuyy.

If we had have used someone like Russell Crowe in a similar kind of ad for Brand Australia, they'd be flocking in by the millions....

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