XXX

I love the fact that Mars have used an avant card to promote their new Triple Choc XXX limited edition Mars Bar.

On a rack of about 12 cards, they were the only FMCG brand. No Intolerable Clutter Cruelty going on here.

The only question mark is whether they needed to put the brand on the front, as well as the Masterfoods Copyright symbol. Given they've got a TV ad for the product , the Avant card seems to be a secondary part of the comms plan.

So it's not going to make or break the launch if not everyone sees the Mars bar on the front. I would have gone for the intrigue and cool factor and just had the triple Bruce on the front.


Bruce is struggling to recover from the Cesarian birth of his triplet sons.