Have beer brand? CHECK
Grand Final Weekend? CHECK
Got spare media budget for ad-hoc tactical? CHECK
Get to finally excite agency creatives? CHECK
Have an idea? Umm...
This was on the back page of the Sydney Morning Herald Sports section yesterday.
I'm not sure what it does for Guinness except bring it back to the pack of everyday beer brands. You could plonk any old beer brand behind that lame headline.
Surely there is a quality point of difference in this brand?
The whole "good things take time" thing hasn't been seen for ages in Australia, although I think they're still running with the whole Evolution campaign back in the UK. What's wrong with a brilliantly unique message like that?
Lastly, if you're talking to a Sydney audience, why not at least offer some confidence that the Swans are gonna win? Is Guinness behind us Sydney dudes or not?
Anyway, of course we'll win. Because we have Adam Goodes. Go Swannies!!