How many times have you enjoyed a new brand of wine and then never drank it again 'cos you've forgotten what it was?
I was on a Qantas flight the other day, drinking some luke warm wine from a lovely plastic cup. Yet somehow it still tasted pretty good.
Mawsons have come up with a nice little idea which let's people rip off a small tag from the label so they can remember what brand it is next time they're in the bottle shop.
There doesn't seem to be a huge amount of innovation in the wine industry. There was a lot of resistance to the screw top cap by the wine makers, but it's been pretty quickly embraced by consumers.
So whilst this idea by Mawson's doesn't have much 'wine snobbiness' about it, it will probably sell a lot more bottles of plonk for them.