Not sure if Mastercard ripped off the bit of homemade viral that popped up a few days ago, but it was an ad waiting to happen.
They wimped out on not using the word 'pom' though, which was given the all clear today by the Advertising Standards Board.
It would nice to have the budget to blow on a full page newspaper ad for what's a one-off. Suppose that's what you can do when you've got a long term campaignable idea.
1 comment:
I saw this the other day. Really made me smile. However....
I know a snow dome of the Harbour bridge is stereotypically Australia, but they don't play in Sydney till next year.
Am I reading too much into this?
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