Everyone knows Kodak are really struggling, and they're not doing themselves any favours.
I saw this ad in the latest Marketing Magazine. The visual actually got my attention. Going up Kilimanjaro on an escalator makes a lot of sense to me.
Then the ad just gets into drivel mode. Lots of useless words that don't offer me any reason to use Kodak in a business environment.
Then at the end of it, they've got the cheek (or stupidity) to ask people to call them. It's pretty easy to see with this kind of attitude why they're on a road to nowhere.
David Ogilvy said it best in 1963 in Confessions of an Adman.....
"The consumer isn't a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything."