Sunday, December 03, 2006

Kodak's Road to Nowhere

Everyone knows Kodak are really struggling, and they're not doing themselves any favours.

I saw this ad in the latest Marketing Magazine. The visual actually got my attention. Going up Kilimanjaro on an escalator makes a lot of sense to me.

Then the ad just gets into drivel mode. Lots of useless words that don't offer me any reason to use Kodak in a business environment.

Then at the end of it, they've got the cheek (or stupidity) to ask people to call them. It's pretty easy to see with this kind of attitude why they're on a road to nowhere.

David Ogilvy said it best in 1963 in Confessions of an Adman.....

"The consumer isn't a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything."

1 comment:

Unknown said...

It is great to observe somebody put enough craze towards a matter. I'm thankful that I stumbled upon this process. I am lucky I used the time to read on past the 1st paragraph. You have got a whole lot to say, very much to offer. I really hope guys understand this and look into your page.

safety deposit box
bank safety deposit boxes
mailbox post
residential mailboxes
gold bar for sale