Monday, January 08, 2007

Tab Cola. For Beautiful People

Now is it just me getting all nostalgic, as I plough through YouTube videos from the early 80's, or is there an opportunity for a 2007 version of TAB cola to be launched back onto the market with some kind of nostalgia positioning?

Whilst Coke and Pepsi and targeting 25 year old females and music festival goers, who's targeting the 40-55 market with a diet cola offering?

Barry Dawson, The Cougar, is a sure fire winner judging by the amount of traffic I get here because I've got a couple of posts on him. There is something very alluring and appealing in nostalgia combined with an element of taking the piss.

And whatever happened to the great TV jingle?

1 comment:

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