I love looking at advertising for alcohol. There's obviously so much insight work that goes on behind the scenes and it's fun to try and pick which ones I think are working well and which ones aren't.
I reckon the current campaign for Cougar bourbon is a cracker. Barry Dawson is The Cougar! He's a king-fu hack and a real tragic. But I like him! And I think a lot of other aussies would like him as well.
Like Flashbeer, it pokes a bit of fun at the characters we warm to in our lives. Tragic dags with good hearts, who still have the confidence to take charge. Not too dissimilar from my favourite campaign of all time....Real Men of Genius.
Great voiceover too.
Pity I don't drink bourbon.
There used to be another video here but it was taken down from YouTube. Bugger
Compare the Cougar to this bloke here for a new Boags beer. Yep, it's got all the premium cues, but I'm not sure men are going to feel very much for this guy. It's all presented in a very removed kind of way. We're watching from afar, wheras with the Cougar we feel like part of the story. Also, from what I've seen, not many guys like to be seen chasing a woman that hard. The product itself looks great, but it comes across as someone in a shiny new suit trying too hard to impress a girl in the bar.
On a separate note, it still surprises me how many English voiceovers we still hear in this country. I'm not sure the English would be so tolerant of every second ad in the UK having an Aussie voiceover. Some of my best mates are English, but crikey....that's half a world away. And with the Ashes about to start and the country filling up with the Barmy Army, I'm not sure how receptive aussie beer drinkers will be a badge of english gallantry on their beer label.
Well, there used to be an ad on YouTube but the guy has taken them down