Sometimes I wonder why marketers get paid 3 times more than school teachers and all I do is make toilet water blue.
Al is a school teacher in South Australia who has introduced the world of blogging to his Year 3 and 4 students.
Al Upton and the Mini Legends is his class project. The kids all have their personal blogs, and they contribute frequently to Al's interactive blog posts throughout the year.
Al has had the passion and the foresight to base a whole learning and value system around blogs. And pretty soon this method of learning will be the rule, not the exception.
So what happens?
Students connect with each other.
They share learnings and knowledge.
They're 'making it personal'.
What does this mean?
Trendwatching talked about the Customer Made opportunity for brands some time ago, and it's a generational time bomb for brands slow on the uptake. Especially youth oriented brands. Today's kids are tomorrows big spenders (OK, they're big spenders now, just via their parents).
It means brands that embrace the philosophy of co-created goods, services and experiences will ultimately win.
This ain't new news to bloggers, but perhaps it is news to other marketers I talk to who don't know what a blog is.
Kids today are 'making it personal'. They have a need/want to share these experiences and learnings over blogs, MySpace sites, YouTube etc. It means they're operating in an environment where public give and take, often on a highly emotional level, are part and parcel of human behaviour.
In the words of Paul McCartney, "and in the end, the love you take is equal to the love you make".
Only this time youth is doing it using the drug of multimedia rather than LSD.