The idea is that you can upload a photo of your choice onto your ANZ credit card. It's called Design My Card and it seems like a good way to establish a stronger the connection between the brand and the customer. It might even attract a couple of new users.
The only question mark is the cost of $15. Last thursday, the ANZ announced record profits of $3.7 billion.
$3.7 BILLION!
Sometimes brands can get a lot of mileage out of offering something up a little unexpected. Especially like this when there's a level of emotion and engagement that works in the consumer's favour. This might have been an opportunity missed here I suspect.
You'd hate to think that 'Design My Card' could be construed by some consumers as 'Design my Record Profit'.
But then again, aren't all banks bastards?
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