Monday, June 11, 2007

Nando's Marketing Free Gum

This is what happens when you listen too much to your advertising agency.

Then again, every client has the right to say no to an idea presented to them.

Probably a great ad in the schoolyard - 21,000 hits on YouTube. But surely you can target a male 17-23 demographic without every other target group looking on in amazement and thinking whether they'll ever buy the stuff again.

Nando's - quality food, well designed stores, slutty advertising.

1 comment:

Stanley Johnson said...

I picked up a little promo pack of the gum the other day.

Here's what it said on the front of the pack: The perfect way to keep your cravings at bay.

Here's what it said on the back of the pack: Excess consumption may have laxative effect.