Saturday, November 22, 2008

The Final Recline

It's time to unrecline the recliner and put the thing on e-bay. This is the last post....although like all good rock bands there'll probably be a 10 year reunion tour when the money starts to run out.

It's interesting to look back at some of the stuff/crap I've written in that time...

Transmedia Planning
And to think at some point I actually entertained this as a valid concept. But it's not. It's just a fancy term for coming up with a well rounded media plan. And that's challenging enough to get these days without overlaying an over-thought planning model.

Mount Franklin's Pink Bits
I thought Mt Franklins sponsorship of the National Breast Cancer Foundation would work well with women, but alienate blokes. Well I got that wrong! It's in it's 3rd year now and clearly very successful.

Barry Dawson - The Cougar
Barry and his bad mo are responsible for about half of the visitors to this site. The man has class!

Guiness - still crap
They still can't crack a good local campaign despite running killer ads overseas that position the beer in it's rightful spot amongst the beer brands.

Get Stuffed
NowI know why companies like Reckitt Benckiser use stupid animals to sell air fresheners and toilet cleaners. It's so they don't have to spend a fortune on talent costs when they roll out their global campaigns.

MOTHER (Marketer On The Run)
I'm still a mother. I don't read Adnews. I don't read B&T. I'm too busy doing my job, and so is everyone in the marketing team around me. These mags are interesting, but do we really need two weekly mags where everyone in advertising talks about each other and bla bla bla. At the end of the day, if a Creative Director at Watkins, Spruce and Gribley thinks a competitive ad for Fruit Loops is crap, who cares. Ad folk could spend more time educating their clients rather than their colleagues, but that doesn't win new business does it?

Second Life is still weird
Not only is it still weird, it's dying. Two years ago media agencies were getting a little bit too excited about stuff like this. To bring up Reckitts again, that company still spends 90% of it's media dollars on TV, and is by far and away the most successful household cleaning company in the world in the last 5 years. They say they'll change it when less traditonal media proves that it can sell millions and millions of products at required company growth rates.
I don't work for RB (anymore) and they're aggressive and arrogant, but they're good operators.

The Lada
I also get a lot of people to the site after searching for one of the world's finest motor vehicles - the Lada Kalina. Not sure an article about Archie Thomson is what they were looking for.

Blogging wrap up
I've had almost 20,000 hits. At some point this blog was part of the top 300 marketing and advertising blogs in the world (but since plummetted to 736) and it's ranked 66 in the top 100 Australian Marketing blogs. Not bad for what really is just my personal diary on stuff I've observed in the marketing world.

Do I think I've had any impact on the marketing world? No, not really.

My observation is that there's a small community of online bloggers who are passionate about (and very good at) what they do. Everyone checks out each others blogs and makes comments and engages etc - it's fabulous. And granted there are some blogs that attract a lot of attention.

Overall though, I still think it's pretty niche. Most marketers and ad agency folk I know have little time to get involved, and choose to spend their time at home with their families or other interests.

At the end of the day, it's a great community and for those involved there's some brilliant stuff to keep the marketing mind fresh and challenged. It certainly did for me for a couple of years. But my spark has gone and as much as I often think about adding a new post, I choose to watch Flight of the Conchords or Entourage instead.

I have really enjoyed being part of the scene, and will keep checking out my favourites like Brand DNA and Scamp.

Thanks for checking in over the years. Happy blogging everyone.



Julian Cole said...

Did not effect the marketing world?

Well I dont think so!

When I was just starting out you provided a good example of what I should blog like.

Thanks for the inspiration.

Good luck with future endeavors and look forward to seeing you back if blogging ever becomes mainstream! ;)

Stanley Johnson said...

Wonderful eulogy Vando. I still get a smile every time I think of your post about the pommie cricket team and the pic of the muppets. Priceless!

As I type this I am loading episodes of Conchords and Entourage onto my iPhone in preparation for my trip to Sydney. Great minds huh?

All the best...Stan

Anonymous said...

Vando, yes i tune in every now and then and have enjoyed your take on what's happening out there.

Catch ya Frosty

Anonymous said...

Sorry to hear you've decided to retire from blogging. Would you be interested in handing the blog off so it can live on?

Anonymous said...

buy wow gold,cheap wow gold,power wow power levelingworld of warcrft gold.

cheep wow gold,buy wow goldworld of warcrft gold.

Anonymous said...

免費日本成人圖片 -
天馬流行音樂網 -
哈啦免費視訊網 -
洪爺自拍貼圖網 -
UOUO成人影音聊天室 -
成人交友聊天室 -
辛辣聊天室(限制級聊天室) -
小高聊天室 -
免費影音聊天 -
免費影音聊天室 -
成人影音下載 -
淫娃免費視訊聊天室 -
免費影音播放軟體下載 -
日本美女成人AV免費 -
OL絲襪美腿圖庫 -
下載免費防毒軟體 -
免費中文防毒軟體 -
免費線上掃毒 -
中壢電音急診室 -
080-6K聊天室 -
視訊相親館 -
東部網友聊天坊 -
同志交友俱樂部 -
愛情廣場聊天聯盟總站 -
拉子女同志聊天室 -
酷兒男同志聊天室 -
柔情聊天網 -
柔情聊天室 -
有間遊戲網 -
天馬音樂網 -
真情夢工廠聊天室 -
戀愛天堂聊天室 -
080北部人聊天聯盟 -
Kiss聊天聯盟 -
摯愛中年同志聊天室 -
080台中聊天室UT -
豆豆6K聊天室 -
6K小高聊天室 -
6K南台灣聊天室 -
天馬080聊天室6K -

KINGRPG said...

I like that you think. Thank you for share very much.

barbara said...

I appreciate it very much, at least I know from it someone is reading the contents I have here.

small business work from home

Home Theater Fanatic said...

Good luck with future endeavors and look forward to your blogs.

Tarang said...

Thank you for a awesome article.You have given me some ideas and a different way to to write articles.

vCommissionAffiliate Internet Marketing

Tarang said...
This comment has been removed by the author.
Tarang said...

Thank you for a awesome article.You have given me some ideas and a different way to to write articles.

vCommissionCPA Network Marketing

Tarang said...

Thank you for a awesome article.You have given me some ideas and a different way to to write articles.

vCommissionAffiliate Marketing Network

CNA Classes Online said...

HA! Somebody got to you, Prodigy!! Backtracking so fast from the all-seeing eye talk, he's about to fall over his own feet. It's okay, P. I'm frightened, too. Stay with


CNA Certification said...

Online CNA Classes

Oracle Users Lists said...

Interesting Article to read and post.

sewa mobil jakarta said...

Nice article, thanks for the information.

Unknown said...

WOW.. Sweet Fashion! Fantastic topics. Liked it., Thanks for the nice Blog. This is really Fantastic. Enjoy online fashion shopping with us! We are- Kuku fashion Australia, with Kuku, Kuku dress, Kuku dresses, Kuku fashion, Mad Love stockist, Mad Love fashion, Toi et Moi online, Toi et Moi jacket, Toi et Moi online. Thanks for staying with us.

Knowledge Plus Australia said...

Thanks for the Great Post. Knowledge Plus is a Registered Training Organisation. training provider australia, certificate iv in business australia, diploma qualifications australia, elearning australia diploma qualifications australia, training provider australia, elearning australia, management qualifications australia, diploma qualifications australia, certificate iv in business australia and many more Training and Supports.

cloud services said...
This comment has been removed by the author.
Anonymous said...

russian gift
nesting doll
russian dolls
russian hat

green home said...

Thanks for the Great Post. We want a Green earth for LIVE, why we need- green home, green products, green product, buy green, eco friendly products, environmental products, eco green products, environmentally friendly products. Thank you for staying with us.

Unknown said...

We are the contractor since 1980 for alternations, renovations and extensions. On our website you find more information and you can request a quotation. aannemer, aannemersbedrijf, bouwbedrijf, verbouwen, renovatie, kosten uitbouw,kosten verbouwing
Thank for the Post.

oil change va said...

Nice blog. Try to repair engine oil leaks to keep the environment clean. Thanks- oil change and oil change va

stop car engine oil leaks said...

Nice blog. Try to repair car oil leak to keep the environment clean. Thanks- stop car engine oil leaks

how to remove grease said...

Nice blog. Try to know how to remove grease and how to clean oil spills va to keep the environment clean. Thanks- fix engine oil leaks

Unknown said...

It is great to observe somebody put enough craze towards a matter. I'm thankful that I stumbled upon this process. I am lucky I used the time to read on past the 1st paragraph. You have got a whole lot to say, very much to offer. I really hope guys understand this and look into your page.

safety deposit box
bank safety deposit boxes
mailbox post
residential mailboxes
gold bar for sale

Unknown said...

Thank you for the great article I did enjoyed reading it, I will be sure to
bookmark your blog and definitely will come back from again.
I want to encourage that you continue your great job, have a good day

north london business opportunities
london networking groups
london business networking
london business group

best wedding coordinator washington state said...

Excellent & Cool! – I should definitely say I'm impressed with your blog. I had no trouble navigating through all the tabs as well as related info. The site ended up being truly simple to access. Excellent job.. Carry-on. About us..! please visit.
seattle wedding planner
tacoma wedding planner
woodinville wedding planner
tacoma event planner
woodinville event planner
number one wedding planner seattle
tacoma wedding coordinator
tacoma event coordinator
best wedding coordinator washington state
best wedding planner washington state
best wedding planner seattle
best wedding planner tacoma

randy said...

Hi, Nice site thanks for sharing. Would it be okay to contact you through your email? Please email me back.

perdita di peso said...

Very nice post. I simply stumbled upon your blog and wanted to mention that I’vereally loved surfing around your blog posts.
perdita di peso

Unknown said...

Admin, if not okay please remove!

Our facebook group “selfless” is spending this month spreading awareness on prostate cancer & research with a custom t-shirt design. Purchase proceeds will go to, as listed on the shirt and shirt design.


South Florida wrongful death lawyer said...


South Florida wrongful death lawyer said...


On the supplements said...


ufo 3d said...

Nice post