Saturday, November 10, 2007

Good Things Ain't Coming

Good things come to those who wait.

Except in the case of Guinness drinkers, where ordinary ads come to those who wait.

I'm still confused about why Guinness don't take the big idea that's made them so big elsewhere. This ad was in the sports section of the SMH yesterday.

Phil Jacques finally gets a shot at opening the batting and makes a ton. Good things come to those who wait.

Mick Fanning becomes the first Aussie to win a world surfing title for 20 odd years. Good things come to those who wait.

Spring Carnival finally kicks into gear in Sydney, despite there being no live horsies running around. We can still get pissed though. Good things come to those who wait.

Instead, let's just sell a stereotype of a bloke in the pub who doesn't want to go home to his in-laws.

Guinness or XXXX or Tooheys. You decide....

2 comments:

Stan Lee said...

Even the try hard tagline is a derivative of the old "Feel like a Tooheys or two" line.

I used to work on Guiness when I lived in London. I considered it an honour to follow in the footsteps of giants.

What a pity the guys who do the Guinness ads here don't.

Gavin Heaton said...

To paraphrase Dave Graney. Piss weak.