Wednesday, November 21, 2007

Fox up on the 9 & 7

Saw a great ad for Foxtel the other day which was talking about how you could program shows onto Foxtel digital from anywhere you have internet access. In this case, some bloke in the Himalayas. The message was strongly built into a visually spectacular landscape and impossible not to watch.

Got me onto the website to see how much it would cost to upgrade.

Then it got me thinking about the creative team over there. There's new ads coming out all the time which I reckon really position Subscription TV as a viable, modern day alternative to the tripe served up on free to air.

Maybe I'm just the target, but these ads do a great job positioning the brand...

Foxtel Tumble ad....



Foxtel Ninja...




Compare this to the rubbish served up by Channel 9 and 7. I remember when this ad came out a year or two ago and came quickly to the conclusion that it's no wonder people are turning away from TV and onto other mediums....these guys have lost the plot.

And surely Richie Benaud is the closest thing we have to Weekend at Bernies....

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