Borat and 57 Varieties

I recently wrote a post about how FMCG marketing is getting harder due to excess innovation and private label growth.

Rather than being a barrier, I think this represents a fantastic opportunity for marketers to ensure consumers connect emotionally with their brand. And do it better than their competitors.

I'm combining a couple of things from some interesting blogs around the traps. Firstly a comment from Ben Mason's blog, summarising an APG gig in the UK....

Greg Nugent of Eurostar said that FMCG goods are not moving half as fast as consumers and quoted, 'I'm feeling 57 varieties of I don't give a fuck.'



Secondly is a clip from Doug's Planning for Fun, which features Borat and some cheese. Say no more......