Sunday, June 08, 2008

Which Insight?

So the Commonwealth Bank campaign has continued on from it's launch in February. There was a lot of speculation about whether it was genius which would lead to an amazing campaign that would help separate it from the other banks and really lead it forward.

So I guess it's now safe to say what it really is.

And it's still shit.

It all seems a very expensive way of getting across a simple message without any depth whatsoever, wrapped up in an insight think has something to do with Americans not really understanding Australians.

But it's late at night and maybe I'm not thinking very hard about it.

I wonder if the consumer could be bothered to?

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