Sunday, February 25, 2007
Tonk a Kiwi....not
I notice that the end of the cricket season has fallen just in time for Ford, who have now taken their Tonk-a-Pom and Tonk-a-Kiwi promotions off line.
Because as we all know, the Kiwi's tonked our arses out of the park.
Just after the poms tonked-an-Aussie in the latest one day finals.
I wonder what the consumer's response would have been to the campaign if the results hadn't gone Australia's way in the test series?
Would that have left punters with a view of Ford as a brand which completely misjudges things? Backs the wrong horse? Boasts without delivering the goods?
Not great attributes to have associated with your brand I reckon.
Ford are very, very lucky for a 5-0 Ashes thumping. They've got Shane Warne to thank in a big way and probably need to buy him a new car.
Posted by Vando at 9:35 PM