I like this ad for Drumstick. Product benefit clearly integrated into the creative idea.
Just one thing....shouldn't it be "Sauce from top to toe"?
Also, isn't it chocolate, not sauce? Unless the Nestle nutritionists are now avoiding calling chocolate by it's real name all in the name of Good Health, Good Living or whatever it is they're pretending to be nowdays.
Anyway, good ad though - I'm sure the consumer will still take in the message.