This is what happens when you listen too much to your advertising agency.
Then again, every client has the right to say no to an idea presented to them.
Probably a great ad in the schoolyard - 21,000 hits on YouTube. But surely you can target a male 17-23 demographic without every other target group looking on in amazement and thinking whether they'll ever buy the stuff again.
Nando's - quality food, well designed stores, slutty advertising.