Stan over at Brand DNA recently pointed out the lunacy of the Advertsing Standards Bureau Board banning a recent ad for Hyundai.
I wholehearteldy agreed. Until I read this article today in the SMH.
Stan, is there a case that we were wrong? Hyundai's advertising is turning KIDS INTO KILLERS.
TODDLER DRIVER KNOCKS DOWN MUM
March 14, 2007 - 10:03AM
A Melbourne woman is in hospital after her toddler son hopped into the driver's seat of her car, started the engine and then accidentally pinned her between the car and a brick wall.
A Victoria Police spokeswoman said the accident happened about 5.30pm (AEDT) yesterday at Rowville, in Melbourne's south-east.
"The car was parked in the driveway near the entrance of the garage and the child has got in and started up the engine," the spokeswoman said.
"The car has somehow moved forward and mum has become pinned between the car and a brick wall," she said.
"She was taken to Dandenong hospital suffering from a possible broken hip."
The woman, aged in her 30s, also suffered pelvic injuries and was in a stable condition this morning.
Her 18-month-old son was not injured.
The Knox Traffic Management Unit was investigating the incident.
I'd suggest Knox Traffic Management start their investigation over at Hyundai head office where they teach babies to kill.