So you're the marketer of a 4WD and you have a tricky one on your hands.
You know one of the main reasons people buy 4WD's is so that when they're in an accident with another car, it's gonna be the other car that comes off worse.
This insight is even more powerful for new mums. Mums who have a lot of money. Mums who live in suburbs like Mosman. Mums who drive approx 3km each day to and from their kids school.
So how do you communicate the truth of that insight? The insight that if you're in a bad accident with another car, then the other person will probably be killed rather than you and your kid because you have a 4WD?
Here's how Ford Territory are doing it....eating other cars for breakfast. Pretty clever.
And yeah, I know that the voiceover is talking about turbo. But when you watch it without sound the visuals are telling another story altogether.
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