I haven't seen too many magazines of late that have really differentiated themselves via their advertising.
But Who Weekly have done a great job in their latest TVC. Up against mags like NW and Famous, Who Weekly have given their brand a nice edginess and energy.
And the use of the Who song is so simple and common sense - it just works brilliantly and is a really strong point of difference.
Now if I could only get my magazine ads to work so emotionally on my consumers as this ad does on me....mmm....