Sunday, August 03, 2008

Who Are You?

I haven't seen too many magazines of late that have really differentiated themselves via their advertising.

But Who Weekly have done a great job in their latest TVC. Up against mags like NW and Famous, Who Weekly have given their brand a nice edginess and energy.

And the use of the Who song is so simple and common sense - it just works brilliantly and is a really strong point of difference.

Now if I could only get my magazine ads to work so emotionally on my consumers as this ad does on me....mmm....

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