British Petroleum - Finest Coffee in Town

Mmmmm, these guys have to convince me they don't make shit coffee first....

Better Buy Bega....maybe

I really want to buy Bega cheese....I really really do.

It's a beautiful part of the world, it's an Australian brand, it supports the local farmers.

But they're just not giving me a good enough reason to do it. Firstly, their low fat cheese is just too anemic in colour. So whether or not it tastes like Coon, it just doesn't look like it does.

Secondly, their new ad isn't giving me a good enough reason.

Yep, so Bega is famous for cheese. But so what? What they haven't done is bring 'real cheese' to life. You would think that there's enough warmth and character in and around Bega to do that, but the agency has spent 25 seconds on the joke.

John West (I think) did this brilliantly a few years ago for a product produced in a similar part of the world.

Noble Rise bread also did it, interestingly also using a similar tagline (Real Bread, Real Taste). There's a lot stronger reason the bread is "real bread" from the set up.

And OK, I'll admit, Noble Rise was my ad :-)

Bega "Real Town, Real Cheese"




Noble Rise "Real Bread, Real Taste"

Who Are You?

I haven't seen too many magazines of late that have really differentiated themselves via their advertising.

But Who Weekly have done a great job in their latest TVC. Up against mags like NW and Famous, Who Weekly have given their brand a nice edginess and energy.

And the use of the Who song is so simple and common sense - it just works brilliantly and is a really strong point of difference.

Now if I could only get my magazine ads to work so emotionally on my consumers as this ad does on me....mmm....