Perhaps I was a little harsh on the Commonwealth Bank when I rubbished their latest campaign for failing to understand the Australian consumer and their attitude to banks.
Now I realise, that by taking up it's mortgage rate by more than the official rise, they really are "Determined to be Different"!
I suppose they had a choice didn't they? Customers or profit. Guess which won again?
The Commonwealth Bank integrated it's new Determined to be Different campaign through the whole company by providing all staff with a range of 4 different coloured mouse pads.