Spring Ideas

Coles has an idea......spend bucket loads of money on a full page press ad for a Spring Ideas catalogue.

I have an idea.....work on the copy and come up with a better idea.

Is it just me or is this a very difficult ad to read and make any sense of altogether?

And what that picture all about?

Then there's some kind of insight which says you'll save time so you can spend more time in the sun?

I just don't get it.