Saturday, February 09, 2008

Advertising in Shit Places

A couple of good ads suiting the environment, this time in the crapper at the Fox and Lion....

Scare yourself shitless this boxing day with Aliens vs Predator

And then an ad for RSVP.....part of a bigger campaign that says the chances of meeting someone really compatible in everyday life once you drill down through the odds are pretty much next to nothing.

Nothing like a campaign built on a strong truth!

Wednesday, February 06, 2008

Determined to be Different

Perhaps I was a little harsh on the Commonwealth Bank when I rubbished their latest campaign for failing to understand the Australian consumer and their attitude to banks.

Now I realise, that by taking up it's mortgage rate by more than the official rise, they really are "Determined to be Different"!

I suppose they had a choice didn't they? Customers or profit. Guess which won again?

The Commonwealth Bank integrated it's new Determined to be Different campaign through the whole company by providing all staff with a range of 4 different coloured mouse pads.