Sunday, July 29, 2007

MILF on a Loo

Now I know that toilets probably aren't the easiest thing to advertise, but surely there's a better solution than a constipated MILF in bad aerobics gear sitting on a dunny with the lid down......


Saturday, July 28, 2007

Second Life is Weird

The other day I checked out Second Life and I reckon it's plain weird.

And it's full of weirdo's. They're probably all normal people in the real world but the whole thing seems a bit too bizarre - all these strange looking things running and flying around the place.

Is it me or is it all just a bit sad?

There's not one part of me that would prefer to converse with a cartoon figure who looks like a cross between Michael Jackson and the tooth fairy over going to a friends place for a glass of wine and a yak or heading to the pub.

I know there's a bunch of advertising agencies and companies and whoever else building a presence in Second Life, and for some brands it probably makes sense.

Now that I'm back in the real world of FMCG business and selling products on the client side rather than on the advertising side, Second Life doesn't get doesn't get much of a look in.

A couple of months ago we had an off site where 3 or 4 agencies presented an online update to all the marketing team. Everyone was talking about the phenomenon that is Second Life.

It's the agencies job to know about that so fair enough.

And maybe one day 38 year old mums with kids will be frittering their day away talking to alien things on Second Life, but right now a $100k investment will get me 2 weeks of advertising to a million people in Adelaide and for now I'll take that thanks.